Trust and Commercial Managers: Influences and Impacts

Will Swan, Peter McDermott, Malik Khalfan

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    3 Scopus citations
    Original languageBritish English
    Title of host publicationCommercial Management of Projects
    Subtitle of host publicationDefining the Discipline
    Pages172-191
    Number of pages20
    DOIs
    StatePublished - 28 Jan 2008

    Keywords

    • Advantage
    • Communications
    • Customers
    • Effectiveness
    • Marketing

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