TY - JOUR
T1 - Role of Experiential Trust in E-Shopping Behaviour
T2 - 4th International Conference on Recent Trends in Biomedical Sciences, RTBS 2023
AU - Bhattacharjee, Kishore
AU - Kumar, Rohit
AU - Raut, Rajdeep Kumar
AU - Ravi, Ritesh
AU - Kumar, Umesh
AU - Mahadeva, Rajesh
AU - Gupta, Vinay
AU - Dixit, Saurav
N1 - Publisher Copyright:
© RTBS 2023.All rights reserved.
PY - 2024/1/12
Y1 - 2024/1/12
N2 - Addressing the limited research on online shopping trust in the emerging e-market context, this study examined how online experience affects experiential trust, attitude, perceived risk, perceived usefulness, and purchase intention. Further, experiential trust was tested as a mediator between online experience and attitude, perceived risk, and perceived usefulness. A structured questionnaire was administered to collect data from 583 respondents. The proposed hypotheses were tested through structural equation modeling using AMOS 23 and hierarchical regression analysis. The result indicates that online experience is significant in forming experiential trust. The findings also show that experiential trust plays an important role in influencing e-shoppers’ purchasing behavior. Furthermore, it has been found that online experience and experiential trust function as distinct predictors of perceived risk in online shopping behavior. This study provides new insights into online shopping behavior in emerging e-market scenarios. Practically, the findings suggest the strategic importance of generating experiential trust in the e-retailing context and indicate the utility of past online experiences.
AB - Addressing the limited research on online shopping trust in the emerging e-market context, this study examined how online experience affects experiential trust, attitude, perceived risk, perceived usefulness, and purchase intention. Further, experiential trust was tested as a mediator between online experience and attitude, perceived risk, and perceived usefulness. A structured questionnaire was administered to collect data from 583 respondents. The proposed hypotheses were tested through structural equation modeling using AMOS 23 and hierarchical regression analysis. The result indicates that online experience is significant in forming experiential trust. The findings also show that experiential trust plays an important role in influencing e-shoppers’ purchasing behavior. Furthermore, it has been found that online experience and experiential trust function as distinct predictors of perceived risk in online shopping behavior. This study provides new insights into online shopping behavior in emerging e-market scenarios. Practically, the findings suggest the strategic importance of generating experiential trust in the e-retailing context and indicate the utility of past online experiences.
KW - Experiential Trust
KW - Online Experience
KW - Online Shopping
KW - Perceived Risk
KW - Purchase Intention
UR - http://www.scopus.com/inward/record.url?scp=85183653727&partnerID=8YFLogxK
U2 - 10.1051/bioconf/20248601116
DO - 10.1051/bioconf/20248601116
M3 - Conference article
AN - SCOPUS:85183653727
SN - 2273-1709
VL - 86
JO - BIO Web of Conferences
JF - BIO Web of Conferences
M1 - 01116
Y2 - 6 October 2023 through 7 October 2023
ER -