Goal Programming Models for Managerial Strategic Decision Making

Cinzia Colapinto, Raja Jayaraman, Davide La Torre

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    5 Scopus citations

    Abstract

    The Goal Programming (GP) model is an important Multiple Objective Programming (MOP) technique that has been widely utilized for strategic decision making in presence of competing and conflicting objectives. The GP model aggregates multiple objectives and allows obtaining satisfying solutions where the deviations between achievement and the aspirations levels of the attributes are to be minimized. The GP model is easy to understand and to apply: it is based on mathematical programming techniques and can be easily solved using software packages such as LINGO, MATLAB, and AMPL. The GP describes the spectrum of the Decision Maker’s preferences through a user-friendly and learning decision-making process. This chapter aims to present the state-of-the-art of GP models and highlight its applications to strategic decision making in portfolio investments, marketing decisions and media campaign.

    Original languageBritish English
    Title of host publicationStudies in Systems, Decision and Control
    Pages487-507
    Number of pages21
    DOIs
    StatePublished - 2020

    Publication series

    NameStudies in Systems, Decision and Control
    Volume177
    ISSN (Print)2198-4182
    ISSN (Electronic)2198-4190

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