TY - JOUR
T1 - Environmental scanning in Thai food SMEs
T2 - The impact of technology strategy and technology turbulence
AU - Ngamkroeckjoti, Chittipa
AU - Speece, Mark
AU - Dimmitt, Nicholas J.
PY - 2005
Y1 - 2005
N2 - Purpose - Some small and medium-sized enterprises (SMEs) in the Thai food industry put a lot of effort into keeping up with changes of consumption patterns locally and in the South East Asia region. To see how successfully they are able to create competitive advantage, aims to examine the impact of environmental scanning practices on new product development (NPD) outcomes among SMEs in the Thai food industry. The technology strategy of the company influences how much it uses environmental scanning, and technology turbulence can play a role in exactly how critical is good knowledge of the external environment. Design/methodology/approach - Qualitative research was conducted using semi-structured in-depth interviews with food experts and SME owners. Findings - Results suggest that SMEs that practice environmental scanning are better able to develop appropriate new food products. Technology strategy plays a role in how much scanning they use, with a more proactive technology strategy requiring more extensive scanning. Environmental turbulence, including changes in technology, can cause failure in NPD if scanning does not keep companies aware of the situation. Originality/value - A simple conceptual model is proposed to show how technology strategy, technological turbulence, and environmental scanning affect NPD performance.
AB - Purpose - Some small and medium-sized enterprises (SMEs) in the Thai food industry put a lot of effort into keeping up with changes of consumption patterns locally and in the South East Asia region. To see how successfully they are able to create competitive advantage, aims to examine the impact of environmental scanning practices on new product development (NPD) outcomes among SMEs in the Thai food industry. The technology strategy of the company influences how much it uses environmental scanning, and technology turbulence can play a role in exactly how critical is good knowledge of the external environment. Design/methodology/approach - Qualitative research was conducted using semi-structured in-depth interviews with food experts and SME owners. Findings - Results suggest that SMEs that practice environmental scanning are better able to develop appropriate new food products. Technology strategy plays a role in how much scanning they use, with a more proactive technology strategy requiring more extensive scanning. Environmental turbulence, including changes in technology, can cause failure in NPD if scanning does not keep companies aware of the situation. Originality/value - A simple conceptual model is proposed to show how technology strategy, technological turbulence, and environmental scanning affect NPD performance.
KW - Food technology
KW - Marketing environment
KW - Product development
KW - Small to medium-sized enterprises
KW - Thailand
UR - http://www.scopus.com/inward/record.url?scp=20544451744&partnerID=8YFLogxK
U2 - 10.1108/00070700510596884
DO - 10.1108/00070700510596884
M3 - Article
AN - SCOPUS:20544451744
SN - 0007-070X
VL - 107
SP - 285
EP - 305
JO - British Food Journal
JF - British Food Journal
IS - 5
ER -